Corporate design is a very wide concept as it includes a range of different products: logo and general visual image, corporate and informative printed materials, outdoor, online and printed advertising materials, different packaging, layout and promotional advertising items. It is the visual communication of the entire company, respectively. Therefore it is important to be able to address the target audience in a noticeable and memorisable way, simultaneously representing the company values and guidelines, and building an information platform easily perceived by the target audience.
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